Monday, 4 November 2013

Musa Monday: Sharon Ledwith on Six Sales Points for Authors

We're back with Musa Monday and today Wench Sharon Ledwith talks about the 

Six Sales Points for Authors

There are a lot of authors out there today competing for readers’ attention—readers that you’ve worked so hard to obtain. Some do a very good job, make a lot of money, and stick around. They build satisfying publishing careers that last for decades. Other authors try to wing it and burn out. What’s the difference between a successful author and a wannabe author who just dawdles on the borders of success? Owning a great website? Having a damn good marketing plan? Creating a social media plan for each book release? Good luck? Whatever the answer, often the key to a successful career in the publishing field can be attributed to one or all of these time-tested sales points:

1. If it doesn’t work, fix it. 
Let’s face it—some sales strategies work better than others. The trick is to reassess what you’ve been doing. If you’re not producing the sales you’d like to see for a certain book, then chances are you need to correct and fine-tune your methods. For some authors this may mean retooling their blurb or tagline or change the cover. For others, it could be giving their website or blog a fresh new look.

2. Listen and learn. 
A number of things factor into book sales. One of the most important is your target audience—who you are writing for. Ask yourself, how are you fulfilling your readers’ needs? What must you do to continually hook their attention? For starters, you have to be willing to walk that extra mile by getting to know and understand your readers. You do this through social networks (Facebook, Twitter), workshops, book signings, school and library visits, book clubs, and online communities such as Goodreads or LibraryThing.

3. Show enthusiasm. 
Enthusiasm builds bridges. Panic tears them down. One thing an author has going for them is their unique voice. You use it in your books, so use it to sell them. Readers know when an author resonates with them. Be invested enough in yourself, as an author, to give your readers a fantastic story they’ll never want to end. Then write another one.

4. Sell yourself, on yourself. 
The power of positive thinking works wonders. Motivation builders such as podcasts, CDs or self-help books can help reinforce the super salesperson in you. Be specific with your goals and rewards, such as if you send out ten review requests in a day, book a pedicure or lunch with a friend. Write notes reminding yourself that you are a ‘Bestselling Author’ and ‘You can do it’, then leave them around your desk. After all, seeing is believing.

5. Create a sales plan to suit each book. 
Every book you write is one of a kind. Sales tactics for one book may not work for the second book. That’s when you get creative and take chances. Giveaways are always a fan favorite. Experiment with each book until you get a sales formula that works for you. Sometimes a fresh pair of eyes helps, so if you can afford it, hire a publicist or a marketing consultant. The bigger the investment, the bigger the payoff.

6. You give, you receive. 
“What goes around, comes around” is a hard adage for a lot of authors to relate to, but it is nevertheless a vitally important point. And it’s a no-brainer. I tend to share a lot of useful information that could help my author peeps with their sales or marketing strategies. This comes naturally to me. Pass along opportunity when you can. It’s a wise investment—one that any author will never regret making.

There is no moving forward without first going back.

Lilith was a young girl with dreams and a family before the final destruction of Atlantis shattered those dreams and tore her family apart. Now refugees, Lilith and her father make their home in the Black Land. This strange, new country has no place in Lilith’s heart until a beloved high priestess introduces Lilith to her life purpose—to be a Timekeeper and keep time safe.

Summoned through the seventh arch of Atlantis by the Children of the Law of One, Lilith and her newfound friends are sent into Atlantis’s past, and given a task that will ultimately test their courage and try their faith in each other. Can the Timekeepers stop the dark magus Belial before he changes the seers’ prophecy? If they fail, then their future and the earth’s fate will be altered forever.

To read an excerpt of Legend of the Timekeepers, please click HERE.

Check out The Last Timekeepers series Facebook Page.

Sharon Ledwith is the author of the middle-grade/YA time travel series, The Last Timekeepers, available through Musa Publishing. When not writing, researching, or revising, she enjoys reading, yoga, kayaking, time with family and friends, and single malt scotch. Sharon lives in the wilds of Muskoka in Central Ontario, Canada, with her hubby, a water-logged yellow Labrador and moody calico cat.

Learn more about Sharon Ledwith on her website and blog.  Stay connected on Facebook and Twitter.


Vonnie said...

All very valid points, Sharon. Thanks for this article. Shared.

Sharon Ledwith said...

Thanks, Vonnie! It's a crap-shoot out there for authors, so if even one of these points helps an authors, I've made a difference. And hugs to Eleni for showcasing me on her blog today. I really appreciate your support and kindness. You da Wench! Cheers!

Sloane Taylor said...

Good post, Sharon, and one authors should pay attention to. Congrats on your new release!

susan Lodge said...

Thanks for the advice Sharon. Sure need to get that target audience in your sights and blast them with fab blurbs. Trouble is finding them. :)

Kai Strand said...

Always good to re-hear these tips to remind us of the big picture. Too easy to get focused on a specific aspect of promotion and then wonder, "Where did I go wrong?" Thanks, Sharon!

Sharon Ledwith said...

Thanks, Sloane, I appreciate your comment! I know what you mean, Susan, I'm still trying different ways to cast the net. And cheers for stopping by, Kai, I constantly ask that question all the time! LOL!

Eleni Konstantine said...

You're welcome, Sharon. And thanks for popping in everyone. :)

Rita Monette, Writer said...

All great tips, Sharon!

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